A great cover letter needs to be engaging and relevant to the position you are applying for. It should tell the employer what you can offer them, how your skills and experience are compatible with the role, and why you want to work for that business. It should also be distinctive and make you stand out from other applicants.
Your cover letter should sell you to a potential employer. Step out of your shoes for a moment and think about how other people would describe you. What positive things would they say? How do you like to work? What do you excel at? What have you achieved? What can you offer an employer? Why should they interview you? Why do you want to work with them?
When you have thought about these things make some notes. Next, read the job description for a role you are interested in. Think about how you fit with that description and tell the employer in your cover letter why you are a perfect match. Give them clear examples of when you displayed your skills and convince them they cannot afford to miss the opportunity of meeting with you.
Some of the key ingredients of a great cover letter are:
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